What could the Hillary for America campaign say that no one else could? “I’m with her”—and everyone knew exactly which “her” we were talking about.
The seemingly simple message quickly turned into a widely-used supporter hashtag, shared over 5 million times on Twitter and stated by President Obama, First Lady Michelle Obama, Eva Longoria, Katy Perry, Cher, Kerry Washington and Beyoncé!
Role: copy and design.