What could the Hillary for America campaign say that no one else could? “I’m with her”—and everyone knew exactly which “her” we were talking about.
The seemingly simple message quickly turned into a widely-used supporter hashtag, shared over 5 million times on Twitter and stated by President Obama, First Lady Michelle Obama, Eva Longoria, Katy Perry, Cher, Kerry Washington and Beyoncé!
Role: copy and design.
This exhibition at the Clinton Presidential Center, in Little Rock Arkansas highlighted the extraordinary lives of the mother’s of Hillary Rodham Clinton, and President Bill Clinton. They were born in the years after World War I, and came of age during the Great Depression and World War II. The exhibition design and print collateral were inspired by a pattern from that time, in the 1920s, and played into an Americana color palette.
H’s The iconic Hillary for America mark represented the strength of our candidate and her dedication to ensuring a better future for America. Its presence throughout the campaign attested to its symbolic power and versatility as seen with H’s for Book lovers day, National Basketball Association playoffs, Christmas day, Valentine’s day, Mother’s day, and an application with Hillary Clinton herself.
Team Hillary Using a flag symbolic within collegiate sports, the Team Hillary logotype and pennant clearly exuded team pride, and cheer. The feeling was clear, Hillary was our champion!
Hil16ry The combination of our candidate’s name and the election year inspired the Hil16ry logotype.
for45 was a national network of young professionals, leaders, and grassroots advocates under the age of 40 who were committed to electing Hillary Clinton as the 45th President of the United States. It also sought to move the conversation forward on issues important to young professionals and the next generation of leaders. Due to the young audience, the design played with mixing a wide range of the brand palette, an abstracted campaign logo, and monochromatic photography.
Typography was placed in varied directions and scales across the pages, encouraging the reader to view the remarkable photography in this 2008 annual report, in the same fashion.
The Right to Research Coalition
The St. George at National Harbor
Peacock Alley, at the Waldorf Astoria
L’Enfant Plaza, commercial complex & hub
First in Line
She’s with us concert This fundraising concert was at the historic Greek Theatre in Los Angeles in June 2016. It featured performances by renowned singers and musicians, including Christina Aguilera and Stevie Wonder, as well as an appearance by Hillary Clinton herself. The identity spanned both print and digital realms in the form of email invitations, credentials, social graphics, and display slides.
I’m with her concert The concert was titled after showing support for our candidate, the colors and shapes were reflective of the venue, Radio City Music Hall’s art deco architecture. Our candidates image was featured prominently on the event collateral, because, we’re with her!
This invitation design was for an event revealing the new look of the hotel, and included a special performance by the Joffrey Ballet. A celebratory feel came through in the typography with the message “Bravo!” and silhouetted ballet dancers.
Our Colorado united Democratic Coloradoan supporters by sharing individual stories. The circle in the Colorado state flag was transformed into a speech bubble to represent the cultural significance of storytelling.
With only a handful of designers, we were the first campaign to take design for all 50 states, in-house. Working with digital teams across the country, it was our job to promote events, lift up the voices of our candidate and surrogates, celebrate her accomplishments, and get out the vote.
Our digital material would be posted on state Facebook, Twitter, and Instagram pages. Our print material existed on busses and placards and always tapped into state pride through the graphic treatments.
Created in response to the earthquake in Haiti. The design shows hands, and two shapes representative of the Haitian flag, almost fully connected back together and revealing a heart.
Placements included out-of-home advertisements internationally and domestically, in JFK Airport and along 6th Avenue. This ad campaign made use of large photographic icons representative of various business industries. Once juxtaposed against another industry, it communicated the differentiator of this software: that it has flexibility to work alone for one industry, or alongside another for multiple industries.
President Clinton select remarks 2000–2011, 2012, and 2013. Designed as keepsake, the books feature special design and printing details.
Designed for a restaurant opening, the invitation was uniquely paired with a custom red napkin, relating back to an object synonymous with dining.
Educational website for a trip to Rome earned by top performing salespeople.
Typographic posters uniquely expressing single letter forms were designed for Dormify, a brand specializing in dorm decor.
Letterpress notecard, designed for, and sold within a set at the Cooper Hewitt Smithsonian Design Museum. The design used punctuation marks to form an abstracted snowflake.
Folder and brochure educating people about conservation of the Chesapeake Bay. The design used colors and textures relating back to nature as seen in the water pattern and printing choices.
Direct mail packaging inspired by clothing care labels, for an online retailer.
Poster and button set designed to celebrate organizers on the ground in the states. Each piece stated the organizer's motto “Engage with purpose. Organize with heart. Win every day.” with a silhouetted photograph of Hillary Clinton.
Relating back to the rounded Clinton Foundation logo, large geometric circles highlight the key initiatives and statistics throughout the report.
The invitation set adopted the suits seen on playing cards, and exaggerated the scale of the heart to reflect the good nature of this charitable event benefiting the Children’s National Medical Center in Washington, DC.
Held in South Africa, this conversation streamed online, with the goal to engage the audience in-person and online. The staging and signage design was reflective of both organizations.
The Clinton Foundation Millennium Network brings together the next generation of young leaders and philanthropists. The logo, event web page, and emails were all designed to appeal to this audience within the Clinton Foundation community.