Branding for a Presidency in Transition.

The Biden-Harris transition brand signaled a shift in the presidency from the time of the election win to the Presidential Inauguration.

The logo was built around the official Presidential seal, maintaining elements to form a clear, modern, and digital-first mark. The color palette made use of colors from the official seal, monuments, and red-white-blue. The typography was derivative of the campaign typefaces, with more hierarchy given to the campaign’s serif typeface, Mercury.

Role: discovery, concept, design
Website design: Ben Ostrower, Alex Rosales