Branding an organization transforming the American criminal justice system.


The REFORM Alliance aims to reframe probation and parole. The brand needed to distinguish them as bold and human, with a distinct aesthetic (much different than what you'd expect from an advocacy organization) due to the star power of their founders. The refinement of their core palette, an extension of a secondary palette, new typography, and a focus on humanizing the work through a curated photo style, set them up for bringing new activists into their important and urgent work.

Role: brand refresh concept and design
Website design: Vania Myers
Social media graphics: REFORM Alliance